Monnet Design – Holiday 2011
As we’ve done since our founding, we took the money we would have spent on expensive holiday gifts and redistributed it to charities. The idea of our 2011 card was to pair six common holiday gifts with six charities. We calculated how many of those gifts would equal the donation we made to each charity. The result were humorous gift/charity pairings and copy like “We donated the monetary equivalent of 7 deluxe fruit cakes to Amnesty International.” To redirect as much money as possible we kept the production costs to a minimum by printing only one color on kraft paper.